It is included in Aveda's online ingredient list with a correct photo and description, but it listed with the wrong genus name: Bixz.
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| Annatto from Aveda's website, screenshot. |
Welcome to the "Better Botanical Business Bureau", where botanical mistakes in commercial and public venues and products are showcased and corrected. It is not unusual with products, ingredients, and images used in media, design, and commercial works to be presented with the wrong common names, wrong species names, and/or wrong ingredients. This blog provides scientific and educational information to correct such mistakes as part of a global effort to increase botanical knowledge.